You’re running a profitable SaaS at $5K-$50K MRR. You check your bank account daily. You wonder if you should hire. You’re not sure if your churn is “normal.”
You’re swimming in a sea of VC-funded advice that doesn’t apply to you.
The Mission
Over the next 18 months, I’m interviewing 100 bootstrapped SaaS founders globally about their actual financial systems. Not theory. Not best practices from enterprise playbooks. Real numbers from real founders at your stage.
Why This Matters
When you’re bootstrapped, every financial decision is personal. Should you take $3K/month salary or reinvest it all? Is 5% monthly churn sustainable? When do you hire employee #1?
The answers exist—in the collective intelligence of founders who’ve already navigated these decisions. But that data doesn’t exist in one place. Until now.
How This Works
Every Saturday, you’ll get an Intel Drop:
- One specific insight from founder interviews
- Real data points (normalized to USD-equivalent)
- Actionable frameworks you can use Monday morning
Example topics coming
- How profitable founders calculate runway (5 different methods, compared)
- What “good” churn looks like at $10K vs. $40K MRR
- First hire: when 12 founders knew it was time
What I’m Asking
If you’re running a bootstrapped SaaS at $5K-$50K MRR, I want to interview you for 45 minutes. I’ll share the findings with you first. Book your appointment here
If you’re not at this stage yet, forward this to a founder who is.
What’s Next
Next Saturday: Intel Drop #2 reveals a pattern I found in 30+ public posts from bootstrapped founders—the 3-month runway threshold that separates clarity from chaos.
(Note: I'm building on existing public research while conducting structured interviews with 100 founders over the next 18 months. Early drops draw from public data; future drops will include interview insights.)
To your runway, Abraham Thompson (@IntelAbe on Twitter/X)
P.S. - This is Intel Drop #1 of ~80. You’re early. The best benchmarks come from being here from the start.
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Join the Runway Revolution
Global benchmarks for bootstrapped SaaS founders.